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The KEYS To Total Transformation


Let’s cut to the chase here.

It’s the New Year.

Time for all of the “New Year’s Resolutions” to begin.

Time for people to start this and drop that.

Time for a “change” right?

Every year we see this.

The gyms fill up with new faces.

People get motivated.

They set goals.

They get started then…


They miss a session here, slip up on their nutrition there, and then BOOM!

Back into the same old routine.

Filled with excuses for this, excuses for that…

Sound like something that’s happens to YOU?

Hopefully not.

Here’s Some TRUTH  for ya = It’s said that 85-90% of people who set “New Year’s Resolutions” FAIL to ever hit these “goals”.

What ever these goals might be, they come up short and typically end up in the SAME spot they were in before they got started or they end up even worse off then before.


Because most “New Year’s Resolution’s” are a bunch of BULL SH*T.

They don’t work.

What does work is a LIFESTYLE Change, not some short term New Year’s goal.

Because in order for YOU to  achieve complete CHANGE and RESULTS, you need to focus on TRANSFORMING yourself from the inside out.

To do this, you need to focus on a few KEY things…

KEY #1 – For Total TRANSFORMATION – Understand That There’s Is No “Magic Secret” To Getting Results.


There are no “get-results-quick”, “easy-push-button” programs out there.

There is however a LOT of hyped-up, PHONEY, BS stuff out there that will SAY “easy”…

But the TRUTH is, only good ol’ hard work, commitment, and dedication will get you to where you want to go.

The real “SECRET” to doing it fast is with following a SMART and PROVEN PLAN.

If there was anything “easy”, that would be it.

To follow in the foot steps of what someone else has done before to achieve SUCCESS.

To follow a PROVEN System or PLAN that has been shown to work over and over again when HARD WORK and COMMITMENT have been put into place.

Simple right?

While that might be, I’m still not sure as to why so many people refuse to accept this truth.

Maybe because they get blinded and fooled by all of the FAKE, hyped up sh*t that’s out there.

Hey, I know how easy it is to be fooled…

And even if people do follow a plan, the reason for failure then typically isn’t due to the plan being in-effective.

No, it’s usually because the HARD WORK and COMMITMENT to Execution were NOT there.

Excuses where probably there more than anything which all brings me into KEY #2 which is…

KEY #2 – You Must BE Committed to “The PROCESS”

If you want change…

If you want total transformation, you MUST embrace the “process”.

In fact, you need to f*&king to FALL in LOVE with the Process.


This is the day-to-day life that YOU live.

You know, “The Grind”, “The Daily Hustle”.

While it’s important to set goals with DEADLINES in order to have a set start and end point (which I’ll talk about next) you must realize that in order for continued and lifelong SUCCESS to happen, the “process” of getting yourself better NEVER ends.


There will be ups and downs.


Where most people fail with this is in how they think things are nothing more than a “quick fix”.

Take a bath once and you’re clean for life!

Not so much…

Losing weight, getting strong as hell, ripped to shreds, and being able to perform at peak levels…

Get there and it’s done right?


You need to continue to train hard day in and day out.

You need to continue to eat right day in and day out.

Just like you need to bathe day in and day out (or at least I hope you do)…

It’s never-ending, but it’s doesn’t have to be something that scares you away.

In other words, DON’T run from “The Process.”

Don’t fight it.

>> EMBRACE it <<

Know that it’s the exact thing that makes YOU who you are.

Fighting through the struggles of life is apart of the deal.

EVERYONE has to deal with these things so why fight it?

Because without CHALLENGE, there will be NO Change.

Screen Shot 2014-12-30 at 8.20.32 AMThe everyday things YOU do…








It’s all apart of the PROCESS.

So enjoy the freakin’ ride baby!

Make it a LIFESTYLE.

Key #3 – Set DEADLINES

The worst thing you could ever do when going after a goal is to go after it without first setting an actual start and end date.

I hear it all the time.

Person A – “I’m going to do X”

Me – “Awesome, when do you want to ACHIEVE X by?”

Person A – “Um, Sometime down the road I think…”

That right there is already primed to be a failure from the get-go.

Not always, but most of the time when a goal is set without a DEADLINE, it’s DOOMED to fail.


NO Accountability.


For example, inside my 6-Weeks To FREAK Transformation System, we make every day count.

We don’t waste a single one.

Everything is laid out day by day, training session to session.

The plan is already laid out and done for you.

So when you START, you have a Targeted END.

Without a start or end date, you’re doing things totally blind, without structure, or FOCUS.

For a full transformation to occur, you must have these things in place.

So, make sure to set yourself a start date and an end date.

And then make sure you take them very SERIOUSLY.

TRUTH #4 – Join A TEAM

Screen Shot 2014-12-22 at 3.15.17 PMI for the longest time was making the BIG mistake of trying to do everything on my own.

“If it was up to be it was up to me”, was a quote I lived by.

Unfortunately, I took it a bit too seriously in thinking that I had to do everything on my own.

While I still live by that quote, I’ve come to realize just how POWERFUL having a TEAM around you can be in regards to getting you even further ahead in life.

While it still ultimately up to YOU to get sh*t done, you can always have help along the way (and serve as help as well).

The TRUTH is to never underestimate the power of community in getting yourself faster results while also in staying on track with your progress.

You DON’T have to live life on your own.

When you have people around you with the same positive thoughts, goals, and aspirations as YOU (it’s important to make sure you surround yourself with LIKE-MINDED people), that’s when things become almost unstoppable.

**The complete opposite can happen if you surround yourself with the WRONG people**

But, when you have the right community of people to work with, you’ll be held to a higher standard, be kept accountable, and  never allowed to quit.

When you find the right community, it’s like FAMILY.

STRENGTH IN NUMBERS = It Truly Make a Difference.

So if you want TOTAL TRANSFORMATION, be sure to attack your goals as a group or with a TEAM.

Teams are always stronger than an individual.

NEVER be afraid to ask for help, and to use your community as your support network.

I really can’t stress just how powerful and important it is to have yourself a TEAM.

Don’t be an “alpha” ego-dominant type of person and try to be on your own all the time.

As much as you may want to deny it, you can always use some help.

If you want help and want to join a powerful community, you can join one HERE

Key #5 – Get A COACH

This right here might be one of the most critical of all the the keys I shared thus far in regards to getting you to fastest results possible.

In short, if you want to achieve something BIG, find a coach, a mentor, someone you can TRUST, that has either achieved what ever it is you want to achieve themselves or has helped others achieve what you want to achieve many of times over before.

There’s a LOT of phoney, “guru”, coaches out there that talk a big game, but don’t WALK THE WALK.

The fastest way to success is to follow behind those that have done it before.

SUCCESS leaves footsteps so why not follow in those footsteps??

When you choose to follow a coach that has been able to achieve success in the past, and has done it well, you’ll be able to avoid common failures or roadblocks that they’ve run into.

They’ll provide the knowledge you need to advanced ahead further and just like a solid team would provide, will keep you accountable and keep you driven to push ahead with your goals.

A GOOD coach will do these things.

Don’t be afraid to get yourself one.

So, from here. if you want a SYSTEM that’s been proven to work many of times over to get people REAL RESULTS, it’s time for you to apply for the 6-Weeks To FREAK Transformation System.

It has the COMMUNITY you need.

The COACHING to push you ahead fast.

The PROCESS inside the proven training and nutritional programming.

And it’s got the Start and End you need in which begins on Jan 12th.


110 HAM Radio With Riley Holland Building REAL Mental Toughness


Is it just simply thinking more like a warrior?

Having a POSITIVE attitude?footer

Or is it just about flipping a switch inside your brain to be “TOUGH”??

In this special MINDSET edition of 110 HAM Radio I’ve got a awesome guest who’s the man for when it comes to TRUE Mental Toughness Training.

His name is Riley Holland of Neuromuscular Release Work and in this episode of 110 HAM Radio we dig deep into what real Mental Toughness is plus talk about how you can actually train to build it.

Get ready for some awesome information.

Check it out:

In this 110 HAM Radio episode you’ll discover:

  • What’s the true SCIENCE is behind mental toughness training?
  • How to apply a tougher mindset for more SUCCESS
  • What’s the definition of being mentally tough?
  • How COMPETITION can bring out the best and worst in us all
  • What you need to do to become more mentally tough (and this isn’t about just “thinking tougher” either)
  • Is visualization really all that important and if it is, how should you properly do it for most effect?
  • Can mental toughness be a quick fix or does it take time?  Is there a “switch” inside our brains that we can simply flip?
  • Are some people just born with a STRONG mindset or no?
  • Plus more!

After you listen to this episode make sure to drop any thoughts and comments below!

ALSO, if you’re ready to discover just how to build a stronger mindset so you can be more DOMINANT both in and out of the gym, make sure to download Riley’s FREE report, The Science of Mental Toughness“.

mentaltoughnessCLICK HERE – Grab “The Science of Mental Toughness” (100% FREE)”

How to Build Real Mental Toughness

Get ready to have your mind blown (literally).

When it comes to “mental toughness”, most people have totally got it all wrong.

Most people think that mental toughness is simply all about just “thinking tough”.

Well, there’s a LOT more to it then just that as you’ll be finding out below.

Check out this powerful guest article from my buddy Riley Holland of “Neuromuscular Release Work” below on what REAL mental toughness is.

How To Build REAL Mental Toughness

Have you seen the movie Pumping Iron?

The classic documentary follows a young Arnold Schwarzenegger and other bodybuilders through training for the 1975 Mr. Universe competition.

arnold mental toughnessThere are lots of memorable moments in the film. But one thing struck me most:

How mentally weak most of the competitors were.

I mean, really. These guys looked like the biggest badasses in the world—cut and jacked beyond reason. But when they opened their mouths, they’d talk shyly about being picked on in school, or worry nervously about who looked better in their bathing suits.

They had the bodies of elite warriors, and the minds of 13-year-old girls.

And Arnold, ruthless and savvy as he was, walked all over them.

This is a tough but critical lesson: Your level of physical fitness doesn’t necessarily have anything to do with your level of Mental Toughness.

You can be the leanest, meanest badass on the planet in terms of your physical condition, and still be the guy who asks his girlfriend to kill the spider.

A strong mindset doesn’t come as a magical side effect of strength training. If you want real, hardcore Mental Toughness, you have to train for Mental Toughness.

And to do that, you need to know what Mental Toughness is—and maybe more importantly, what it isn’t.

The Inmates Are Running the Asylum

Ask anyone to define Mental Toughness, including the “experts,” and you’ll probably get a list of loosely strung-together qualities like confidence, motivation, resilience, staying flexible when things go wrong, maintaining control over your point of view, etc.

Or you’ll get advice, like, “be a self-starter,” “get in your Zone,” “set goals,” or my favorite gag-inducer—“be positive.”

positive-mental-attitude2(Is this all you truly need??)

Nothing wrong with all that, in principle at least.

But it’s a little bit like your track coach telling you to just run faster, or your nutritionist telling you to just eat healthier. Fair enough, but not exactly helpful from a get-there-from-here perspective.

Even traditional sports psychology tends to focus on fluffy, surface-level techniques that would hardly fly with a drum circle of New Age hippies.

Pretty weak sauce.

So we settle for inspirational quotes, pep talks, or just “going hard.” Anything that temporarily gives us a little boost and makes us feel like we have the situation under control.

Meanwhile, no one’s making any real, significant gains in Mental Toughness. And it all comes down to the simple fact that no one really knows what it is.

What Is Mental Toughness?

My definition of Mental Toughness is simple and scientific.

Mental Toughness means high dominance, and low stress.

That’s it.

When you have high dominance and low stress, all those other qualities—confidence, motivation, mental flexibility, focus, etc.—come naturally and effortlessly.

When you don’t, they don’t.

You can rephrase this basic Mental Toughness formula in a few ways. Instead of high dominance and low stress, you could say, high energy, low tension. Or, high testosterone (dominance hormone), low cortisol (stress hormone).

This last one might actually be the most helpful, because it shows that the real problem isn’t really in your mind—it’s in your brain.

Hormones are real, physical things. And when you have a rush of cortisol blasting through your body, no amount of motivational quotes or clever cliches is going to do you any good. Your brain is going to get hijacked.

And when you’re not stressed—when your whole nervous system is relaxed and energized—you don’t need any of that stuff anyway.

You’re Not a Wild Animal—But You Should Beunleash_the_beast_hoodie

Animals in the wild have perfect Mental Toughness.

They experience stressful, life-threatening events all the time. But they release the stress afterwards by shaking it out of their bodies. That brings them back to baseline, so the stress never builds up.

Only domesticated animals have problems with stress and anxiety.

When an animal is taken out of its natural environment, its stress-regulation mechanism goes haywire. Instead of releasing its stress, it hangs onto it and lets it build up.

We humans have the same problem.

And that’s because we are, quite literally, domesticated animals.

(If don’t believe me about this, just go to your nearest 24-Hour Fitness and watch people on the treadmills. Then go to a pet store and watch the hamsters.)

Our brains and bodies were designed for the wild. And here we are, living in civilization, and our primal wetware is going a little haywire. Instead of releasing neuromuscular tensions, we hold onto them and build them up, layer upon layer, our whole lives.

We breathe shallowly and meekly, as though we’re always in danger. We carry layers of deep, chronic tension all over our bodies, constantly sending our brains stress signals that we have to suppress and ignore just to get through the day.

Most of us are literally in a numbed-out state of fight-or-flight survival anxiety all the time.

And this is considered normal.

No wonder it’s so hard to keep a strong mindset, especially once you get into a high-pressure situation, and even more nerves get stacked on top.

How to Become a Lean, Mean Mental Toughness Machine

There’s only one mission-critical task for getting real, hardcore Mental Toughness: You have to drain the layers of tension that have been building up your whole life, and get yourself back to your primal, natural state.

Until you do that, your stress will always be working against you in the form of worry, negative thinking, self-doubt, fatigue, and distraction.

But when do do that, you’ll release a vast inner reservoir of raw, primal, instinctual energy—and a capacity for deep, profound, almost diabolical relaxation.

That’s Mental Toughness.

And that’s what Neuromuscular Release Work (NRW) gives you.

NRW is a type of workout that that releases your deep, chronic neuromuscular tension and liberates the energies trapped there.

As you release those energies, your stress goes DOWN, and your dominance go UP.

Hence, your Mental Toughness increases dramatically.

It’s that simple.

And having explored countless methods of mental training over the years—in sport, martial arts, yoga, Tai Chi, hypnosis etc.—I can say with total confidence that NRW is the only method that really gets the job done.

That means we can finally take Mental Toughness out of the airy-fairy realm of positive thinking and other fluffy stuff, and actually make something happen.

But I should warn you, NRW is not for everyone. Truly transforming your brain and unleashing the raw, electrical energy of the nervous system can be scary for some people.

A lot if people like being domesticated. It makes them feel safe.

But if you’re ready to step out of the hamster wheel and into true, hardcore Mental Toughness, that’s exactly what you have to do.

You can get started right away by downloading the FREE report, “The Science of Mental Toughness,” and trying the 3 simple and easy NRW exercises inside.

mentaltoughnessCLICK HERE – Grab “The Science of Mental Toughness” (100% FREE)”